How does Elise Gug's products differ from the mass market?
We make clothes that make women even more gorgeous - that is the
focal point of our buisness. Our finest goal is to make women
beautiful and happy, to contribute to improving the quality of life
while running a healthy business in order to earn a living with a
In order to create the finest, Elise Gug has always produced
exclusively in Western Europe. Since 1994, Elise Gug has produced
in Italy and in 2008 received the distinguished certification as
100% 'Made in Italy', as the only foreign brand.
Our strong design is accompanied by the highest tailor skills,
top quaility fabrics and the best quality of crafts and finish.
Meanwhile, it is important to us that the circle is completed by a
social and environmentally responsible process. It is a given to us
that the product not only is sublime but also has been made in a
Many of the failings in the poorest supplier countries does not
exist in Italy. The EU has strict regulations for almost every
aspect of the production in order for us to sleep well at night in
knowing that no human- or labor rights are violated.
Furthermore, there are strict requirements in terms of the use
of chemicals as well as chemical residues in fabrics in Western
Europe, and especially in Italy. The working conditions are in line
with the EU directives and in several ways, the working conditions
in Italy are better than other EU countries.
We believe that everything is cohesive. Our high ethical values
are an integrated part of being able to create beautiful products.
The beauty of a dress can shine to the fullest, when the inside
does not cover up a story of violation and exploitation. We cannot
and will not leave an unforeseen bill to our descendants due to
environmental pollution, forced labor and corruption. Only when the
circle is complete, the beauty of the product will come into its
We are convinced that the circle is important not only to us but
equally as much to our customers. The beautiful dresses will really
shine when they are accompanied by the awareness that the product
is responsible all the way through. Nothing can outshine that
We believe that running a responsible business is the right way
for us. And we believe that it is the way forward for our